About us

An international and experienced team working towards real results

Our Vision & Mission

NOR DOG was founded by Frederik Guttormsen at the beginning of the war as he saw the events unfold from the comforts of his home in Norway. Since then, the mission has been simple.

→ Evacuate and rehome animals most at risk. With our team, processes and experience, we are uniquely positioned to support animals in high-risk areas.

Contribute to overall animal welfare in these high-risk areas. We currently produce and distribute high volumes of dog and cat feed. We want to expand into other activities (i.e. mobile clinic, spay & neuter campaigns, etc.)

Leadership Team

Frederik Guttormsen<br>
Frederik Guttormsen

Founder & Executive Director

Frederik Guttormsen is a Norwegian animal lover an successful ecommerce entrepreneur specializing in growth marketing and is by many considered one of Norway’s foremost experts in his field. Since 2014, he has co-founded multiple ventures that today employ in excess of 400 people with a total market capitalization of about two billion kroner, or about €200.000.000. 
Frederik has been supporting shelters since 2017 and sees how reliant they are on people’s surplus time and money, resources that there will never be enough of. 

Frederik’s investing serious time and money into NOR DOG and aims to deploy his ecommerce and marketing expertise to create animal welfare at unprecedented scale worldwide. 


Svitlana Bachurina<br>
Svitlana Bachurina

Director of Shelter Operations

Svitlana Bachurina started her cynology career in 1997. Professional career since 1999 as an instructor and figurant.
She was standing at the beginning of obedience with her first Dobermans. Also she was a successful sportsman with dogs in: agility, combined sport with dogs, protective guarding with dogs, etc. Woorked with her Dobermans in the Ministry of Emergency Situations – searching of people under ruins.

Since 2001 in a breeder of Dobermans and English bulldogs. Owner of “Dangerous Beauty” kennel.
Leading dog show handler in Ukraine, representing Ukrainian dogs on shows not only in different countries, but continents.

Founder of first in Kharkiv and one of the first in Ukraine dog Sport Show fitness club “Perfect Dog Club”. Authour of many fitness and show preparation programs. 2 years before the war started dog rehabilitation program with her team.
In 2013 started working with hunting Labradors. Successful working career with them. Starting from 2019 started breeding Working Labradors.

Pavel Khramtsov<br>
Pavel Khramtsov

Director of Field Operations

Pavel Khramtsov, dedicated hunter and gun dog trainer. “Trainer of champions”. Former businessman, who downshifted to hunting with Labradors and training working Labradors. Stood at the origin of hunting with Labradors in Ukraine and sport with working Labradors. Took part in writing rules for hunting Labs.

International Working Judge: Retrievers
National Working Judge: Pointers, Spagniels, Hounds

Alone trained more Labradors International Working Champions and Working Champions of Ukraine, than all gun dog trainers in Ukraine together since 2002.

– 4 International Working champions
– 1 six-times Working Champion of Ukraine
– 2 four-times Working Champions of Ukraine
– 4 two-times Working Champions of Ukraine
– 12 Working Champions of Ukraine
– 1 three-times Working Champion of Belarus
– 1 Working Champions of Belarus
– Pavel’s students earned over 500 Working Diplomas.
– Pavel’s students won 4 out of 5 Championships of Ukraine and 3 out of 4 Championships of Belarus.

Noel Tock<br>
Noel Tock

Director of Strategy

Noel is a Swiss entrepreneur who has been building digital experiences since 1995, and assisting animal charities since 2006. He co-founded Human Made, which builds some of the web’s largest websites and powers billions of pageviews every year (using the open-source software WordPress).

At NOR DOG, he brings his experience in leadership, growth and technology — merging his understanding building successful teams and products, with the urgency and limitations of this unjustified and illegal war.

In Ukraine, he also contributes to other NGO projects on an ad-hoc basis.


Make a Difference Today

Your contribution matters. Support our cause by making a donation.

Every dollar counts and helps us bring hope, joy, and essential resources to animals need. Together, we can create a better tomorrow.

NOR DOG is registered as a non-profit organisation in Norway (930 762 032), and is dedicated to various animal welfare campaigns at the frontlines of the war in Ukraine. Its daily operations and shelter are based in Kharkiv, Ukraine

Did you see us in the New York Times?
See us in New York Times?